Brand Backie Privacy Notice

 

Updated November 6, 2023

 

Thank you for your interest in Brand Backie! This Privacy Notice explains how information about you, that directly identifies you, or that makes you identifiable (“personal information”) is collected, used, disclosed, and otherwise processed by Brand Backie in connection with our services. 

 

When we use the terms “Brand Backie”, “we”, “us”, or “our” in this Privacy Notice, we are referring to C Code Ltd T/A Brand Backie and its affiliates. When we use the term “Service,” we are referring to all of the services and product offerings that we offer as a controller, our website https://www.brandbackie.com/ or any other Brand Backie product or service that posts or links to this Privacy Notice.

 

Brand Backie as a Data Controller: For purposes of data protection laws, Brand Backie is the “data controller” (or similar term under applicable laws) and is generally responsible for and controls the processing of your personal information collected through your use of our Service. This Privacy Notice applies only to instances where Brand Backie acts as a data controller.

 

Brand Backie as a Data Processor:  In providing our Service, our customers may collect data in our products and services, or we may collect data on their behalf, which may include personal information or data about our customers’ end users (“Customer Data”). In such instances, Brand Backie acts as a “data processor” (or similar term under applicable laws), and we have contractually committed ourselves to process Customer Data on behalf and under the instruction of the respective customer, who is the data controller. This Privacy Notice does not apply to the processing of Customer Data and we recommend you read the privacy notice of the respective customer if their processing concerns your personal information.

 

Table of Contents

1.         How We Collect Your Personal Information

2.         How We Use Your Personal Information

3.         How We Share Personal Information

4.         Online Advertising

5.         Control Over Your Information

6.         Privacy Rights

7.         Children

8.         Third Party Websites and Services

9.         Changes to Privacy Notice

10.       Contact Us

11.       TRANSFER OF YOUR INFORMATION OUT OF THE UK OR THE EEA

 

1. HOW WE COLLECT YOUR PERSONAL INFORMATION

When you interact with us, we are collecting personal information about you. Sometimes we collect personal information automatically when you interact with our Services and sometimes we collect the personal information directly from you. At times, we may collect personal information about you from third parties.

 

Personal Information You Provide

 

We may collect the following personal information you provide in connection with our Service:

•Account Creation and Profile Information for a Brand Backie Account. We may collect personal information that you provide when you register for an account (where available). This information includes your email and password, company name, company URL, office phone number and office address. You may also add or confirm your name, company industry, tax ID, billing address, time zone and source of contact/lead.

•Contract Data. If your company enters into a contractual relationship with us, we may collect your name, job title, email address, signature (if wet signed or a copy of their autograph is used), customer name and address, and information about how you heard about us.

•Payment and Transaction Information. If you sign up for one of our Services requiring payment, we collect the information provided in connection with such payment. Please note that we use third party payment processors to process payments made to us. As such, all such information is provided directly by you to our third-party processor. The payment processor’s use of your personal information is governed by their privacy notice. We will only receive the last 4 digits of the credit card number along with transaction-related information (i.e., payment date, amount, device type, IP address and card type). If custom billing is arranged, the account contact’s name, email, job title, company and address may be collected as well.

•Communications. When you contact us through any method of communications, including through one of our website “Contact Us”, “Chat” or “Support” functions or you request a demo of the Brand Backie platform, we may collect your name, email address, mailing address, phone number, company/company URL, account ID, type of inquiry, or any other personal information you choose to provide to us, such as how many contacts you have/your company has, which products interest you, what platform is currently being used, and meeting dates and times.

•Newsletter, Marketing Emails, and Blog. If you sign up to receive news or alerts from us, or subscribe to our blog, we may collect your email and applicable interests and communication preferences.

•Brand Backie Partner. If you apply to be a Brand Backie partner, we may collect personal information that you provide when you sign up (where available). This information includes your name, email, title, business phone number, company name, company URL and office address.

•Events, Surveys, Feedback and Promotions (including Contests, Sweepstakes, Webinars, and Training Sessions). If you fill out any forms or otherwise provide your information to us in connection with Brand Backie events, surveys, or other promotional events (including contests, sweepstakes, webinars, and trainings), as well as when you provide feedback to us, we may collect your contact information (such as your name, email, and phone number), your organization company, your job title, the office address and any other information you provide to us. 

 

Personal Information Automatically Collected

 

As is true of most digital platforms, we and our third-party providers and partners collect certain personal information automatically when you visit, interact with, or use our Service:

•Log Data:  Including your internet protocol (IP) address, operating system, browser details such as type, ID, and configuration, unique identifiers, local and language settings; session logging, heatmaps and scrolls; screen resolution, ISP, device type and version, the referring URL, date/time of your visit, the time you spent on our services and any errors that may occur during your visit to our Services.

•Analytics Data:  Including the electronic path you take to our services, through our services and when exiting our services, UTM source, as well as your usage and activity on our services, such as the time zone, activity information (first and last active date and time), usage history (flows created, campaigns scheduled, emails opened, total log-ins) as well as the pages, links, objects, products and benefits you view, click or otherwise interact with. We may also analyze the interaction between you and your customer using our Services.  

•Digital Behavioral Data: Web page interactions (clicks, hovers, focus, mouse movements, browsing, zooms and other interactions), referring web page/source through which you accessed the Sites, and statistics associated with the interaction between device or browser and the Sites.

•Location Data:  Including your general geographic location based on the IP address we collect.

•Platform data: If you have an account to use the services we offer as a processor, we may in addition also collect your name, phone number, email address, company information, status in the sales cycle, lead and commercial details (like platform specifics, initial marketing channel), and user and account ID and other identifiers (such as Salesforce ID and Brand Backie ID), NPS/account sentiments, account health status, event attendance, status as lead/account, integrations.

We and our third-party providers may use (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”) to automatically collect this personal information. For more information about these practices and your choices regarding cookies, please see our Cookie Notice.

 

Personal Information from Other Sources and Third Parties

 

We may also obtain personal information from third parties, which we may combine with personal information we collect either automatically or directly from an individual.

We may receive personal information from the following third parties:

•Brand Backie Business and Marketing Partners. We may also disclose personal information with other business and marketing partners with whom we jointly offer products or services, co-market or host events, or who are part of our partner ecosystem. The information we disclose may include your name, phone number, email address, company name and address, opportunity/interest details of your company, and information on whether your company is a current client of our partner.

•Social Media: When an individual interacts with us through various social media networks, such as when someone “Likes” us on Facebook or follows us or shares our content on Facebook, Twitter, Instagram or other social networks through, for example, the social media buttons embedded into our website, we may receive some information about individuals that they permit the social network to share with third parties. The data we receive is dependent upon an individual’s privacy settings with the social network. Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services.

•Service Providers: Our service providers that perform services solely on our behalf, such as chat services, payout processing, and marketing providers, collect personal information and often share some or all of this information with us.

 

2.  HOW WE USE YOUR PERSONAL INFORMATION

 

We may use the personal information we collect for the following purposes: 

•Fulfill our contractual obligations, to deliver the Services you have requested, including facilitating your messages to other users or groups and for account and contract management (including customer support);

•Communicate with individuals, including via email, text message, social media and/or telephone and video calls;

•Review our business performance;

•Market and Sales of our Services to individuals, including through email, direct mail, phone, video call, text message, or through other forms of communications platforms (i.e., WhatsApp);

•Send gifts to you;

•Administer, improve and personalize our Services, including by recognizing an individual and remembering their information when they return to our Services and analyzing our client-base;

•Process payment for our Services;

•Conduct market research;

•Opportunity tracking, conversion and lead generation; 

•Test, enhance, update and monitor the Services, or diagnose or fix technology problems;

•Help maintain the safety, security and integrity of our property and Services, technology assets and business;

•Enforce our Terms of Service, resolve disputes, carry out our obligations and enforce our rights, and protect our business interests and the interests and rights of third parties;

•Prevent, investigate or provide notice of fraud or unlawful or criminal activity;

•Process and deliver contest and sweepstakes entry and awards; and

•Comply with legal obligations.

 

3. HOW WE SHARE PERSONAL INFORMATION

 

We may also share, transmit, disclose, grant access to, make available, and provide personal information with and to third parties, as described below. 

•Service Providers: We share personal information with third party contractors and service providers, that are subject to reasonable confidentiality terms, and which may include processing payments, providing web hosting and maintenance services, technology support providers, email and messaging communications providers, analytics providers, data storage providers, and web and video hosting providers and developers. Any such service providers will be subject to confidentiality provisions, and be bound to only process the data on our behalf and under our instructions, unless such service providers act as their own controllers (e.g., in the case we seek advice from lawyers and tax consultants).

•C Code Ltd: We may share with other brands owned or controlled by C Code Ltd (also trading as Brand Backie among other trading names), and other companies owned by C Code Ltd. These companies will use your personal information in the same way as we can under this Privacy Notice.

•Business and Marketing Partners: We may also disclose personal information with other business and marketing partners with whom we jointly offer products or services, co-market or host events, or who are part of our partner ecosystem. We may obtain your consent where required by applicable law. Our business and marketing partners will use your information in accordance with their own privacy notices. 

•Advertising Partners: We may share certain personal information (including information collected through cookies) with our advertising service providers and vendors in order to advertise our Services to you. 

•Corporate Transaction: We may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, change of control or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Notice.

•Legal Obligations and Rights: We may disclose personal information to third parties, such as legal advisors and law enforcement agencies, regulators, other authorities and other third parties for legal reasons if we reasonably believe that such action is necessary:

◦           in connection with the establishment, exercise, or defense of legal claims; 

◦           to comply with laws or to respond to lawful requests and legal process; 

◦           to protect our rights and property and the rights, personal safety and property of others, including to enforce our agreements and policies;

◦           to detect, suppress, or prevent fraud; or

◦           as otherwise required by applicable law.

•The Public/Other Brand Backie Community users, when you post content on the Brand Backie Community portion of the website: Remember, our websites allow you to connect and interact with others. In that case, your personal data may be visible to others as set out above under “Brand Backie Community”.

•With Your Consent: We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction. For example, with an individual’s consent or direction we may post their testimonial on our website or service-related publications. 

 

4. ONLINE ADVERTISING

We may share (or we may permit these parties to collect) personal information with online advertising networks, social media companies, and other third-party services, including information about your use of our Service over time, so that they may play or display ads that may be relevant to your interests on other websites or apps, or on other devices you may use.  Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including hashed data, clickstream information, browser type, time and date you visited the website and other information.  This information is used to display targeted ads on other websites, apps, or services. We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests. We may also display targeted advertising to you through social media platforms, such as LinkedIn, Facebook, Twitter, Google, and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them. For more information on our online practices specifically in relation to cookies, please see our Cookie Notice. 

 

5. CONTROL OVER YOUR INFORMATION

•Email Communications. From time to time, we may send you emails regarding updates to our Services, products or services, notices about our organization, or information about products/services we offer that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related communications (e.g., account verification, confirmations of transactions, technical or legal notices).

•Messaging Platforms. We may use personal information we collect to communicate with individuals via messaging platforms (such as WhatsApp), including to market to you or offer you information and updates on products or services we think you may be interested in. You can unsubscribe from these messages at any time by replying STOP in one of our messages.

•SMS Text Messaging. We may use personal information we collect to communicate with individuals via text message, including (with your consent) to market to you or offer you information and updates on products or services we think you may be interested in. You can unsubscribe from marketing text messages at any time by replying STOP or clicking the unsubscribe link (where available) in one of our messages. For more information, please see our Terms of Service. 

•Modifying Account Information. If you have a Brand Backie service account with us, you have the ability to modify certain information in your account (e.g., your contact information and profile picture) through the “Contact Information” tab in the “Account” section in your Brand Backie account. Not all personal information is maintained in a format that you can access or change. If you would like to request access to, or correction or deletion of personal information, you may send your request to us by messaging support in the support portal through your Brand Backie account. We will review your request and may require you to provide additional information to identify yourself, but we do not promise that we will be able to satisfy your request.

 

6. PRIVACY RIGHTS

In accordance with applicable privacy law and the jurisdiction in which you reside (including, without limitation, Colorado, Connecticut, Utah, and Virginia), you may be able to exercise some or all of the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

•Right of access and portability. You may have the right to obtain access to the personal information we have collected about you and, where required by law, the right to obtain a copy of the personal information.

•Right to correction. You may have the right to require us to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.

•Right to deletion. You may have the right to request the deletion of your personal information, subject to certain exceptions.

•Right to opt-out. You may have the right to opt-out of certain processing activities. For example, you may have the right to opt-out of the use of your personal information for targeted advertising purposes, or the “sale” of your personal information to third parties in certain contexts. You may also have the right to direct us not to use automated decision-making or profiling for certain purposes.

•Right to exercise control over sensitive personal information. You may have the right to exercise control over our collection and processing of certain sensitive personal information. 

•Right to non-retaliation. You may have the right to be free from retaliatory or discriminatory treatment for exercising any of the rights described above.

To exercise your rights: please submit a request by filling out our Privacy Rights Request.

Before processing your request, we will need to verify your identity and confirm you are a resident of a jurisdiction that offers such right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you. In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.

To exercise your right to opt-out: please submit a request, as follows: 

Opt-out of targeted advertising (cookies opt-out), please use our cookie management tool: Cookie Management Tool

Opt-out of data “sales”, please submit a request by filling out our Privacy Rights Request.

Unless you have exercised your right to opt-out, we may disclose or “sell” your personal information to third parties for monetary or other valuable consideration, or use your information for all the purposes described in this Privacy Notice, including for targeted advertising. The third parties to whom we sell or disclose personal information may use such information for their own purposes in accordance with their own privacy statements. 

You do not need to create an account with us to exercise your right to opt-out. However, we may ask you to provide additional personal information so that we can properly identify you to track compliance with your opt-out request. We will only use personal information provided in an opt-out request to review and comply with the request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems. We may not process your request if we, in good faith, believe that the request is fraudulent. In such instances, we will send a notice to the requestor explaining our decision.

 

7. CHILDREN

Our Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 16. If an individual is under the age of 16, they should not use our Services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 16 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 16, we will promptly delete that personal information.

 

8. THIRD PARTY WEBSITES AND SERVICES

The Services may contain integrations or links to third party websites or services, including those of our business partners. By interacting with these third parties, you are providing information directly to the third party and not Brand Backie. Please note that Brand Backie is not responsible for the privacy practices of these third parties or any entity that it does not own or control. We encourage you to review the privacy notices and online terms of those third parties to learn more about how they handle your personal information.

 

9. CHANGES TO PRIVACY NOTICE

We reserve the right to change this Privacy Notice from time to time in our sole discretion. We will notify you about material changes in the way we treat personal information by adequately informing you via your account, by placing a prominent notice on our website, or through other appropriate communication channels. It is your responsibility to review this Privacy Notice periodically. All changes shall be effective from the date of publication unless otherwise provided.

 

10. CONTACT US

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to info@brandbackie.com

 

11. TRANSFER OF YOUR INFORMATION OUT OF THE UK OR THE EEA

Your personal information may be stored and processed in any country where we have facilities or service providers, and by using our service or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including to the United States, which may provide for different data protection rules than in your country. Please note that all C Code Ltd entities operate under Standard Contractual Clauses and applicable measures of the GDPR providing protections and safeguards for cross-border transfers. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

 

Your GDPR rights

 

For UK & European residents, under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:

•fair processing of information and transparency over how we use your use personal information

•access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to addressrequire us to correct any mistakes in your information which we hold

•require the erasure of personal information concerning you in certain situations

•receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

•object at any time to processing of personal information concerning you for direct marketing

•object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

•object in certain other situations to our continued processing of your personal information

•otherwise restrict our processing of your personal information in certain circumstances

 

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

 

If you would like to exercise any of those rights, please:

•email us at info@brandbackie.com

•let us have enough information to identify you,

•let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and

•let us know the information to which your request relates, including any account or reference numbers, if you have them

If you would like to unsubscribe from any email newsletter you can also click on the ‘unsubscribe’ button at the bottom of the email. It may take up to 24 hours for this to take place.

 

Your CCPA Rights

 

In addition to the general rights set out under this Privacy Policy, if you are a resident of California, Californian law means you have a number of important rights free of charge. In summary, those include rights to:

•request information, including a list of the categories of Personal Information (e.g. name, email, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third-parties’ direct marketing purposes, from businesses with whom you have an established business relationship, & the names and addresses of all such third parties.;

•portability of such information and receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

•require the erasure of personal information concerning you in certain situations.

 

For any queries or other requests regaring this privacy policy please email to info@brandbackie.com